Southern Glazer's C.H.E.E.R.S. to Diversity Scholarship Contest

Join us for the Southern Glazer’s student essay contest - share why you think it is important to support diversity within your community for a chance to earn a college scholarship. 

Contest is now open and will run through March 31, 2021.

Winners will be announced by the end of April 2021.

CHEERS to Diversity
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Welcome to the Southern Glazer's C.H.E.E.R.S. to Diversity Scholarship Contest

You’ve likely never heard of Southern Glazer’s and that’s ok! We are one of the largest beverage distributors in North America and a leader in the hospitality industry. Diversity and inclusion are very important to our Company because having a diverse workforce helps make us a great place to work and enables us to do a better job selling our portfolio of products to our incredibly diverse base of customers. Specifically, our Company’s C.H.E.E.R.S. to Diversity program helps us achieve these goals, by creating a support network for employees to connect and identify ways to make ensure every individual has the opportunity to reach his or her fullest potential. In fact, C.H.E.E.R.S. stands for Connecting, Hardworking, Educating, Empowering, Respecting, and Serving.

We are incredibly proud to help make both the 306: African-American History and Diversity Foundations for High School courses available to your schools. Not only because we strongly believe that education leads to opportunity, but also because being able to respect peoples’ differences starts with learning – learning about different backgrounds, different perspectives, and different experiences that shape who we are. Our goal with these two courses is to provide you with a better understanding of the history of African-Americans in our country so you can connect those experiences to events happening today, as well as learn some of the skills necessary for you to have respectful and welcoming interactions with the diverse group of people you interact with every day. We are very excited to read your submissions and hear your ideas about how these courses have inspired you to become diversity champions in your communities! Thank you in advance for your participation.

- Terry Goods, Senior Director, Diversity & Inclusion, Southern Glazer’s

Contest Essay Prompts

After completing 306 and/or Diversity Foundations for High School, submit a short essay (300 words or less) that answers ONE of the following:

  • What did you learn in 306 or Diversity Foundations that you now want to share with your community? How can you champion/support diversity, equity and inclusion in your own community (family, school, etc)?
  • Why is it important to talk about diversity and Black History year-round? What is/are a way(s) that your community can keep the conversation about Diversity and Black History going year round? 
  • Propose a project or plan that uses information from 306 and/or Diversity Foundations to help your community. 

Winning Selection


Entries will be judged based on:

  • The content of the message
  • The quality of the writing
  • Originality


A committee of judges from Southern Glazer’s will select the four winners. The committee will be made up of representatives from Southern Glazer’s including members of The C.H.E.E.R.S. For Diversity group.

Eligibility & Consent:

Students must have completed 306 and/or Diversity Foundations for High School to be eligible for the scholarship. Upon selection, students will need to submit a parental and media consent form. Students must be enrolled in school in Miami-Dade and Broward Counties in Florida or Dallas and Collin Counties in Texas.


Students: 4 students will be awarded a $2,500 student scholarship. (Will be provided in form of gift card via Leaf College Savings)

Teachers: Teachers of the winning students will receive a $250 DonorsChoose gift card to help fund a project of their choice.

Essay Submission

Please complete the form below and attach your essay submission to be considered for the winning prize.

Contest Terms & Conditions

To be eligible for the scholarship, students must be enrolled in high school. Winners in the United States will receive a 529 College Savings gift card. Students are able to use the gift card for any 529 College Savings Plan of their choice. For more information about the gift cards, visit . Please note that prizes will be awarded in United States dollars, regardless of where the student resides. Winners will be emailed an authorization form that a parent or guardian must complete and return within three weeks in order to receive the gift card. EVERFI and its affiliates shall have the right, title, and interest to use, market and otherwise own the content of the submitted contest entry to be used anonymously and with no personal identifiers.

With written parental consent, EVERFI and its affiliates shall have the right to attribute the submitted contest entry to a student’s name. This promotion is sponsored solely by EVERFI, Inc., located at 2300 N Street N.W., 5th Floor, Washington, D.C. 20037.

Download a copy of these Terms & Conditions